The 3 Lean Marketing Principles of Highly Effective Startups
In this episode of Arka Talks, Elias Rubel of Mattermade talks about the 3 lean marketing principles of highly effective enterprise startups and how early-stage enterprise startups can leverage them.
Topics that were covered:
- Lead Demand Gen: Is it smart to leverage ABM while running a hyper lean marketing program? How should we think about budgeting and channel testing in the post-covid economy? What cost-free demand gen strategy will always out preform companies with a bigger budget?
- Growth Foundations: How do you set the right growth goals for your team? What does a best in class MarTech stack look like on a leaned out budget? What are the highest leverage growth channels that don’t cost a dime?
- Marketing, the right way: What’s the most effective way for Sales and Marketing to partner? What’s the best way to focus your marketing efforts and messaging? How should we approach product marketing and leverage it to close more deals?
Related Events
Arka Venture Labs Launch, Silicon Valley 2018
Blume Ventures, Benhamou Global Ventures (BGV) and Emergent Ventures announced the launch of a first-of-its-kind India-US cross-border accelerator platform, Arka Venture Labs.This is the first platform of its kind to assist the foray of Indian B2B startups into the US.
Arka Venture Labs Fireside chat event on B2B Cross Border Investments
We had a packed house on the Arka Venture Labs event on Cross Border B2B Investments. Attendees understood from VCs and Corporates their motivation to invest in Cross border B2B investments, key factors they look out for and their successes in this space.
We had a great representation from University of Tokyo Edge Capital (a $225 million fund associated with University of Tokyo, Japan), Exfinity ( B2B focussed fund) and VMware.
Sessions were moderated by Sanjay Nath, Managing Partner, Blume Ventures and Arpit Agarwal, Principal, Blume Ventures.
We would like to thank Microsoft for Startups for the venue.
Arka Spring Showcase - Jan '21
Arka spring showcase is an invite-only coming together of the best minds in the US-India cross-border startup ecosystem where we have our founders showcase their work and a set of insightful discussions on the US-India cross-border eco-system.
We started the year off with the Arka Spring Showcase where we had the best minds of the US-India cross border come and be a part of the bi-annual showcase. The session started off with a keynote by Eric Benhamou, (Founder, Benhamou Global Ventures). Eric spoke about the transformation of the global enterprise and enterprise trends to look forward to in 2021. Arka startups did a showcase where they presented their work and spoke about their progress so far.
We then had Sanjay Nath (Co-founder, Blume Ventures), Rashmi Gopinath (General Partner, B Capital Group) & Ankur Jain (Founder, Emergent Ventures) for a riveting panel discussion on “The Emergence of Enterprise Innovation in the US-India Eco-System”.
This was followed by a great panel discussion on “Building and Scaling a cross-border startup led by Yashwanth Hemaraj (Partner, Benhamou Global Ventures) in conversation with Rajoshi Ghosh (Co-founder, Hasura) & Shiv Agarwal (Co-founder, Arkin (acq. by VMWare).
Arka Talks ft. Obviously AI | No-Code & AI - Discussing the Endless Possibilities
In this episode, we feature our Arka startup founder & INK fellow Nirman Dave from Obviously AI in a panel discussion with Rafael Ugolini – a Sr. Engineering Manager at Collibra (a leading Data Intelligence company) and an Angel Investor. Along with, Avantika Mohapatra an ex-BMW engineer who now leads the charge in No-Code ML landscape as the partnerships head at AIxDesign.
Obviously AI enables anyone to quickly build and run AI models in minutes, without writing code. Crafted for a citizen analyst, Obviously AI sits in the heart of 3,000 BI teams across the world, delivering over 82,000 models since it’s launch in Feb 2020. It is a recommended no-code AI tool by Forbes and named among the top 5 no-code AI tools by Analytics Insight. Learn more on https://obviously.ai
